ALEX RIVIERE | Lola Cruz – Winter 19′

Where the model and creator work together to make something more organic and captivating than the constraints of a brand script rules.

On the morning we shot this video, an unexpected storm disrupted our original plans to film under the sun. Alex, who lives out of town, had only one day for the session, and the boot brand that hired us insisted on an outdoor campaign instead of a studio shoot. We had no place for mistakes.

We chose to embrace the rain, defying sanity. Alex, renowned for her elegance and perfection, challenged conventions and wholeheartedly surrendered to the extreme weather. The cold and fog were relentless, leading us to keep some shots that captured her breath mist in the cold air.

Despite the adversities, each sequence portrayed Alex as more engaged and relaxed. She forgot about the rain as we transformed Madrid into an impromptu water park, challenging the storm.