DIOR | Dior Homme x Biel Juste

In the high-stakes world of luxury advertising, even the most meticulously planned campaigns can encounter unforeseen challenges.
Dior’s campaign for its new perfume, featuring Robert Pattinson, encountered unexpected challenges in New York’s demanding environment and tight deadlines. A spontaneous shoot with model Biel Juste, styled by Dior’s makeup artist Mara Fervi, transformed an improvised moment in a hidden alley into a new direction for the campaign. Within an hour, the essence of a dynamic week was captured, showing how genuine creative synergy can emerge from unforeseen moments.